“In the current environment brand has become even more important because it can help to sustain companies in tough times,”said Joanna Seddon, chief executive of Millward Brown, which created the BrandZ list.
Google knows a lot more about you then you know more about Google. It's a story to be told to the world, an Extraordinary one.Meet David A.Vise, the awesome author behind the book 'THe Google's Story'
While the company has done exactly that in more than one hundred languages, Google’s quest continues as it seeks to add millions of library books, television broadcasts, and more to its searchable database. Readers will learn about the amazing business acumen and computer wizardry that started the company on its astonishing course; the secret network of computers delivering lightning-fast search results; the unorthodox approach that has enabled it to challenge Microsoft’s dominance and shake up Wall Street. Even as it rides high, Google wrestles with difficult choices that will enable it to continue expanding while sustaining the guiding vision of its founders’ mantra: DON’T BE EVIL.